Category: Panthere De Cartier Replica

New Panthère de Cartier watches

Cartier sets new ground with online retailing. The recently announced (SIHH 2017) Panthère de Cartier replica watches will currently be available exclusively at the online luxury retailer: Net-a-Porter, a full month ahead of its arrival in stores. While this is not the first time a luxury watch brand has chosen to retail their watches with Net-A-Porter, this is the first for Cartier, and the first for any brand where the entire collection of 12 watches will be exclusively available online. The collection is featured for sale on special pop-up store from May 2 to 31. The Panthère de Cartier will only be available on brick and mortar Cartier stores from June.

Super luxury

Until very recently, the thought of buying luxury watches online was perhaps laughable. Would one risk buying and having these high priced items delivered across the world? What about the need to have a consistent pricing methodology which is totally transparent from country to country? What about the much touted buying experience? The visit to the beautiful store. The customary celebratory champagne on purchase? Are these still essential to the luxury clientele? Will brick and mortar boutiques, built with multi-million dollar budgets and occupying high rental shop space be obsolete? Is this the taste of new things to come for online retailing? We don’t have the answers, but will watch intently. And hope it will also translate to the shift of advertising spend to online portals like Deployant.

History

The new Panthère de Cartier collection was first launched in 1983, the updated design is targeted specifically at women. From cool steel to warm yellow gold. The watches are available in a variety of finishes and two different sizes, with the option a diamond bezel on some models. Needless to say, all 12 models look utterly desirable, especially when seen on the campaign imagery featuring the gorgeous, fresh faced New Zealand model, Georgia Fowler. The images show the watches beautifully, teamed with jeans and a white shirt or a slinky black evening gown.

This is the first time Cartier fake watches have ever partnered with an online retailer. Although this is not the first time a high end watch brand has chosen to retail online. We saw IWC with their campaign, also with Net-a-Porter. And stablemate Piaget are also selling their jewellery and a couple high jewellery watches on the same retailer. Cartier, IWC and Piaget’s parent Richemont owns a 50% stake in the Yoox Net-a-Porter, which owns Net-a-Porter. Indeed, Cartier has chosen well. If any one retailer has really nailed the concept of online luxury, it’s Net-a-Porter, who sells lots of diamonds, jewellery and haute couture many times daily.

A-listers from all walks of the entertainment industry flocked to Los Angeles to join Cartier in the relaunch of its coveted Panthere de Cartier replica watches collection.

Last Friday, Milk Studios, a spacious photography venue in the heart of Hollywood, turned into the outsized insides of a jewelry box that coddled Cartier’s star-studded fete. The glamorous event was hosted by Sofia Coppola, Cartier International CEO Cyrille Vigneron and Cartier North America President and CEO Mercedes Abramo.

Shunning Cinco de Mayo for the opulence of the unveil party were celebrities in the ranks of Sienna Miller, Dakota Johnson, Miranda Kerr, Lily Collins, Kristen Dunst, Dita von Teese, to name but a few. The high-profiled guests sipped champagne as a welcome and later enjoyed a raw bar and the culinary creations of The French Laundry chef Thomas Keller. Acclaimed performers Alicia Keys, Lion Babe and DJ Mark Ronson kept the spirits soaring with special gigs.

At the center of the attention, though, roared the Panthere de Cartier limited edition watches, which the almost two-century old maison has chosen to revive this year. Fierce and stealthy, the panther has been a beloved Cartier symbol since the remote 1914. That year saw the release of the first “panther” piece – a bracelet watch with onyx and diamonds. It was not until 1983, however, that the Panthere de Cartier collection premiered. The panther line grew until the early 2000s, when the brand discontinued it.

Waking back to life, the Panthere de Cartier comes in two sizes – 22mm and 27mm – and nine iterations – from affordable plain steel models to pieces of white gold, diamonds and enamel. Linked to brick-lay bracelets with concealed folding clasps, all watches are fueled by a quartz movement. The timepieces bring back the elegance, power and confidence that have come to define the Cartier women’s fake watches for years.